Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year
Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured. A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.
One of the exciting stats from the report is the fact that the number of active brands is growing (55% more brands using the network than last year) as well as the overall engagement. The entanglement metrics (likes and comments) have jumped 350% since last year. Currently 99% of the engagement is currently coming from image likes.
An interesting fact is that many users are liking brand images for the content – not the filter/creative treatment. Only 30% of brand posts were filtered, a number that was down 12% from last year.
Additionally hashtags are widely used by brands. 83% of brand posts post include hashtags, and 97% of active brands now are using hashtags.
Want the free full report? Head over to Simply Measured to download.