Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.

One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the network than last year) as well as the overall engagement. The entanglement metrics (likes and comments) have jumped 350% since last year. Currently 99% of the engagement is currently coming from image likes.

The focus on brands engaging their audience has grown as well over the past year. Top brands are posting more content each month with 47% posting 11-50+ times a month:

An interesting fact is that many users are liking brand images for the content – not the filter/creative treatment. Only  30% of brand posts were filtered, a number that was down 12% from last year.

Additionally hashtags are widely used by brands. 83% of brand posts post include hashtags, and 97% of active brands now are using hashtags.

Want the free full report? Head over to Simply Measured to download.


About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.