More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]

Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown.

Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass.

SocialBakers evaluated 20,000 Facebook pages belonging to brands, media outlets, celebrities and entertainment companies to determine how content marketers are implementing video content on the social media site.

As of November, the social media analytics company reports the number of Facebook pages posting Facebook videos surpassed the number of pages posting YouTube videos.

Continuing the trend, SocialBaker also reports the number of Facebook video posts now exceeds the number of YouTube video posts.

According to its findings, natively uploaded videos on Facebook are winning nearly an 80 percent share of all video interactions happening on the social media site.

Earlier this year SocialBakers said it saw a steep increase in the number of videos uploaded directly to Facebook.

“As the year progressed,” said SocialBakers in October, “We saw content marketers increasingly uploading videos to Facebook directly, with a 50% increase from May through July.”

It was in June that Facebook updated its news feed algorithm to serve up more relevant videos to users. By October, comScore released reports that Facebook was generating more desktop video views than YouTube.

Some may argue that Facebook’s autoplay feature – enabling videos to play automatically as users scroll through their feed – doesn’t reflect true video engagement, and that the Facebook’s autoplay skews the data when comparing Facebook video views to YouTube.

But, but based on SocialBaker’s data, the fact that content creators are bypassing YouTube to upload video content directly to Facebook is an undeniable indicator that YouTube is losing ground in the battle for video market share.

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About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.