StumbleUpon Gets “Pinterest-y” New Redesign & Enhanced Functionality

Last week StumbleUpon launched a new-look iOS app with a slew of new features. Today, the revamped StumbleUpon rolls out for web users. The layout looks quite similar to Pinterest, and even includes new “Pinterest-esque” lists. The new design also features the slick StumbleDNA that uses color to categorize content by topic:

Each user has a personal color code, or StumbleDNA, assigned to them based off of their likes. The redesigned multi-column layout lets users view more content and make better decisions on what they’d like to see. Images are pulled in for all stories as well as headlines and friends’ activities. The color coordination helps users identify content quickly and surprisingly isn’t annoying. As always a specific interest can still be stumbled on it’s own.

The redesign also gives users more ways to discover content. Much like the iOS app, a trending tab occurs that displays the top content across the site. Additionally, pages can be recommended by StumbleUpon experts who ” consistently discover and rate the best content in specific interests.:

A new feature, lists, have also been released. Stumble lists help users categorize content into specific sets  — again, much like Pinterest. Content from different topics can be included, and will modify the color-coded StumbleDNA. For example, a user could create a “Writing Inspiration” list and include content from sports sites, book sites and entertainment sites.

To experience the new StumbleUpon, simply head to the site and opt in to the Beta. See the StumbleUpon blog for more information.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.