SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
SugarCRM is expanding beyond its base in customer relationship management with the release this week of the first in a line of Relationship Intelligence products.
Called Hint, this initial product automatically searches the web and various databases for additional information on users in the SugarCRM. The person could have only a few basic data points — like name, email address or company — and Hint will add more.
Co-founder and CMO Clint Oram told me that the searchable data involves 70 sources, although he declined to mention the specific ones. He noted that they include government and public data but not LinkedIn, which doesn’t have an appropriate data feed.
The returned data, which is added to that person’s profile in SugarCRM, focuses on several current or recent status items, such as employment. Oram said SugarCRM’s search also has access to historical data about contacts, which might become an additional service in Hint at some point.