Get the most important digital marketing news each day.
Survey: Apple Watch Customer Satisfaction Scores 97 Percent
Satisfaction levels exceed first generation iPhone and iPad.
Ahead of Apple earnings today, there have been numerous reports about how Apple Watch sales are tanking. But whatever the actual sales figures, apparently the early adopters are highly satisfied.
In fact, the satisfaction numbers are higher than any other first generation product launched — better than the original iPhone or iPad. These findings are based on an 800 Apple Watch owner survey conducted by wearable research provider Wristly.
Respondents reported either being “somewhat satisfied” or “very satisfied” with the Apple Watch. Two-thirds of those respondents reported being “very satisfied” (66 percent). I suspect these numbers will come up on the earnings call today.
Among Apple Watch buyers, “Non Tech Users“ report being the most satisfied. Seventy-three percent of this group said they were “very satisfied” vs. lower numbers for “Tech Insiders” and “App Builders.”
Among features most liked and disliked, Build/Quality and Aesthetics/Design both ranked at 80 percent and 74 percent in terms of those “very satisfied.” Ease of Use and Features/Functionality scored much lower (among those saying they were “very satisfied”), indicating where improvements can or should be made.