Survey: Windows Phones Beating iPhone In Italy

Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe. Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable […]

Chat with MarTechBot

Nokia Lumia 920Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe.

Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable future.

The market research firm says, “Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets.”

StatCounter mobile OS internet traffic data for Italy show the following:

  • Android: 51 percent
  • iPhone: 36 percent
  • Windows Phone: 6 percent
  • Other: 7 percent

European-wide mobile OS market share, according to StatCounter web traffic, is as follows:

  • Android: 45 percent
  • iPhone: 38 percent
  • Windows Phone: 3 percent
  • BlackBerry: 5 percent
  • Other: 9 percent

The StatCounter data show a traffic dip for the iPhone in October. The iPhone 5s and 5c are apparently factored in to both the Kantar and StatCounter figures.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for marketers.