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Taboola adds a third-party data marketplace
The New York City-based company says this is the first of its kind for a content discovery service.
It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content discovery platform Taboola is adding third-party data to its targeting with the launch of its Data Marketplace.
Taboola said that the Marketplace — populated with audience segments from data providers like Oracle Data Cloud, Neustar, Acxiom and Bombora — is the first of its kind for such a content discovery vehicle.
The company provides those “you might also be interested in these” linked images at the bottom of many stories, allowing the user to choose other content that is being promoted by the same or other sites, or by advertisers.