Get the most important digital marketing news each day.
Taboola & The Trade Desk now offer a single interface for native ads, video ads
The content discovery service takes another step toward making video a standard part of its repertoire.
Content discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing that it is now integrated with The Trade Desk advertising buying platform.
This is the first time that a demand side platform (DSP) partner allows advertisers to place video ads and native ads on Taboola through the same interface.
Taboola offers those “you might also be interested in this” sections at the end of many articles, offering additional content, product info, and recently, related apps. The company says it serves content recommendations to over a billion users monthly.