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Taboola & The Trade Desk now offer a single interface for native ads, video ads

The content discovery service takes another step toward making video a standard part of its repertoire.

Barry Levine on March 24, 2017 at 11:28 am

Content discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing that it is now integrated with The Trade Desk advertising buying platform.

This is the first time that a demand side platform (DSP) partner allows advertisers to place video ads and native ads on Taboola through the same interface.

Taboola offers those “you might also be interested in this” sections at the end of many articles, offering additional content, product info, and recently, related apps. The company says it serves content recommendations to over a billion users monthly.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.