TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising, has launched a tool to track apps that distribute illegal pirated content, including TV shows, music and movies.
The initiative provides a shared resource for TAG members — which include brands and publishers such as Disney, Warner Bros. and VertaMedia; agencies, including Publicis Groupe and Omnicom; sellers like Google and Facebook; and intermediaries like OpenX and The Trade Desk — to keep so-called pirate apps that violate intellectual property rights out of the advertising supply chain.
There are already more than 8,000 apps listed in the resource.