digital marketing strategy

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It’s Omni-Channel, Stupid! Don’t Adopt Mobile-Focused Marketing

Some of you may remember James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s...

Aaron Strout | Mar 6, 2014 at 9:15 am ET

There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have...

Ginny Marvin | Oct 22, 2013 at 2:33 pm ET

That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email marketers are honest with...

Clint Kaiser | Sep 4, 2013 at 9:35 am ET

Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are...

Arnie Kuenn | Apr 9, 2013 at 9:00 am ET