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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link.
Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them.
As link builders, there are definitely some days when we’re working hard but not getting any links. Clients get testy, wondering if we’re even working. Life would be so much easier if I’d just open these emails and make the deal right there, wouldn’t it?
But then, you know what? I’d be answering for it later on.
Getting good links isn’t easy. If it’s easy, it isn’t a good link! Of course, there are cases where that isn’t true — but for the most part, the more difficult it is to get a link, the better.
I don’t want to have a difficult job or make my link builders sweat every day, but honestly, the more we tighten up our guidelines and work with clients to develop their own guidelines, the better our links.
Wanna buy a link?
When someone emails you offering to provide you with a link, you might think it’s your lucky day. Think about it, though. If their sites really were amazing, why would they be pursuing you? They’re making money, and good on them, but you have to remember that you aren’t the only one getting these emails, no matter how personalized they may seem.
Every time one of our link builders left, their email accounts would be forwarded to me. After so many years of so many employees, it’s amazing how many of them get the exact same “personalized” email where nothing is different except for the name. I’m not just talking about the “Want to buy a link on my DA 45 site?” emails, either.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.