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Tapad launches a Customer Data Platform
The new offering moves the company into profile-based targeting and beyond its existing cross-device graph.
Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the same person’s phone, laptop and tablet.
This week, the New York City-based company is moving beyond its cross-device graph with the launch of a Customer Data Platform (CDP) that is tuned for specific industries. First up: the telecommunications industry, since Tapad’s owner is the Norway-based telco, the Telenor Group.
A key question: How does this CDP differ from what Tapad offered previously?