Get the most important digital marketing news each day.
Taplytics now supports OTT TV app testing
This maker of mobile app testing software expands to internet-based TV platforms.
Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming.
Taplytics now provides OTT-specific A/B testing capabilities for those apps on Android TV, Apple TV or Amazon Fire TV boxes, as well as those apps on smartphones and tablets. Previously, Taplytics only offered testing for those apps on mobile devices, but without specific OTT capabilities.