Target the right keywords — for Google AND your clients

Greg Gifford on
  • Categories: A-From SEL, Channel: SEO, Search Marketing Column
  • It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education.

    About a year and a half ago, I wrote a post about the importance of client education. I still firmly believe that client education is the key to success in SEO: If clients don’t understand how Google works or how your services are necessary to their success, you’re doomed to fail.

    As SEOs and digital marketers, we need to collectively be more responsible for client education. Many times, those fabled “agency jumpers” are hopping from agency to agency because no one has taken the time to sit down and explain how things really work. With a bit of education, their expectations would probably be more aligned with reality, and they’d stick around for the long term.

    [Read the full article on Search Engine Land.]

    About The Author

    Greg Gifford
    Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos.