Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.
Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR.
The OpenGDPR framework was announced late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.