Tech companies organize two efforts to support personal data management — both called Open GDPR

Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.

Barry Levine on April 18, 2018 at 12:45 pm

The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.

Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR.

The OpenGDPR framework was announced late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Tech companies organize two efforts to support personal data management — both called Open GDPR

Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.

About The Author

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