Telaria launches ‘first complete video ad platform’ for OTT
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire.
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV.
The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions. This is the first entry into ad serving and analytics for the New York City-based Telaria, formerly known as Tremor Video.
Head of product Craig Berlingo told me that the platform handles auction or fixed rate and allows program makers, such as Hearst newspapers, Hulu or Gannett, to programmatically request ads through major demand partners like Doubleclick, the Trade Desk, Adobe Marketing Cloud, Media Math, AppNexus or others.