Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns

Barry Levine on
  • Categories: Channel: Display Advertising
  • Atlanta-based Terminus, which provides account-based ad targeting, announced this week that it is acquiring B2B marketing analytics and attribution provider BrightFunnel.

    As a result of the purchase, Terminus CEO and co-founder Eric Spett told me, his company will now be able to offer multichannel analytics and attribution that go beyond its previous analytics, which had been focused on engagement and sales from Terminus-directed display ads.

    [Read the full article on MarTech Today.]

    About The Author

    Barry Levine
    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.