Get the most important digital marketing news each day.
The Top Brand-On-Brand Tweets During Super Bowl 50
During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter.
One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw shade at their competitors/colleagues. While most of the brand interaction is cordial and supportive, the burns are typically more entertaining.
This year’s commercials were chock full of attacks, with Taco Bell going after football/futbol, T-Mobile taking on Verizon, Dollar Shave Club going after “Big Razor” and much more. Twitter was no different. This brand-on-brand battle continued on Twitter between Super Bowl advertisers, competitors and even rival sport leagues. Here’s a look at the best shots fired on Twitter:
Apparently, LG wanted more puppies instead of horses. They took the previous Budweiser puppy and the Budweiser #ActLikeIt hashtag:
— LG Electronics (@LGUS) February 8, 2016
Organizations are indeed brands, and the WWE mockingly let the NFL know that the turnout in the stadium wasn’t as super as it had been:
In response to Schick’s Hydro Robot commercial, Gillette dropped this tweet:
— Gillette (@Gillette) February 8, 2016
Apparently Superbowl advertiser Wix really loves Siri. So much that they won’t try anything else. So they declined fellow advertiser Amazon Echo’s #BaldwinBowl.
In jest, Doritos called out the Willem Dafoe/Marilyn Monroe spot using the candy bar’s tagline:
— Doritos (@Doritos) February 7, 2016
Well, Snickers didn’t like the attack, and fired back at Doritos:
Mercedes Benz USA
After the Toyota Prius commercial aired, @MBUSA made the suggestion of a more adequate getaway car for your next bank heist:
— Mercedes-Benz USA (@MBUSA) February 8, 2016
In an attempt to give T-Mobile a taste of their own medicine, Verizon dropped this gem:
T-Mobile did attempt to mount a rebuttal, but featured an oddly placed GIF that fell flat:
— T-Mobile (@TMobile) February 8, 2016
Pabst Blue Ribbon
Hands down, Pabst won the night with this gem in response to Seth Rogen’s new political party:
See our #HashtagBowl Bowl section for all of our Super Bowl coverage.