The Trade Desk launches its ‘Next Wave’
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.
Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave.
There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than its previous AI implementation. And Megagon is the Transformers-like name that describes a new user interface to present these insights.
But the key addition, in terms of additional functions, is The Trade Desk Planner. VP of Client Services Kathleen Comer told me it is intended to simplify the planning and buying of ads, and it does this primarily through the use of first-party data.