Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.
Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating data from its near-field communication (NFC) tags.
The Oslo, Norway-based Thinfilm makes printed electronics products, including small and inexpensive NFC tags that can be used on products to provide more information in physical stores.
Thinfilm says this is the first time Adobe’s platform has integrated with NFC data for customer engagement, and it’s the first time Thinfilm has integrated data from these kinds of tags with a marketing platform.