This SEO nerd says its OK to ask for links
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.
I feel invigorated. For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links!
I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation.
Google’s public search liaison
Danny Sullivan was the Chief Content Officer at Third Door Media and co-founded Search Engine Land in 2007. He retired from Third Door Media in 2017 and three months later, accepted a position with Google to be their public Search Liaison. The position was created with the goal of helping Google and search engine optimization specialists (SEOs) better understand one another.
I feel this is a much-needed role and Danny has been doing a great job. Danny is uniquely qualified for the liaison position since he’s been on all sides of the discussion — as a citizen; as an SEO, content specialist and journalist; and now as a Google search representative. In fact, he used to be the one asking questions, trying to get clear information for SEOs.
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