Three concepts to help you hit this year’s targets
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy.
Everybody’s business is a little different, but here are three concepts that I believe apply across the board.
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