Three foolproof steps to excellent AdWords ads
With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.
Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)?
And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction. Should I use a greeting? What punctuation or capitalization should I use? No exclamation points? Too many? “You” or “u”? Emojis?
Those little choices that we all make around each seemingly simple message are aimed at helping to establish a connection with someone, and hopefully, they make the message as compelling as possible.
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