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How to tie employee advocacy back to your goals and KPIs

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even more important to […]

Digital Marketing Depot on August 16, 2016 at 3:22 pm

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create.

And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even more important to tie those data points back to your goals and KPIs.

In this white paper, Dynamic Signal explores the many ways to measure the value of Employee Advocacy. Visit Digital Marketing Depot to download your copy.

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.