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Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update

Google's mobile-friendly update will impact core search results.

Greg Sterling on April 20, 2015 at 1:07 pm

Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly.

Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile friendly today. The best and fastest way to tell if you’re site is ready is to use Google’s mobile friendly testing tool.

Barry Schwartz has written a comprehensive Mobilegeddon FAQ post on Search Engine Land that answers almost every question you might ask about tomorrow’s update.

It’s not going to impact Local, News or Tablets. It will only affect core search results. But all marketers need to take it very seriously, given that mobile is now the number one screen and roughly 30 percent of search volume in the US is coming from mobile devices — and growing much more quickly that PC search, which has plateaued.

Read Barry’s post to get the full scoop.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.