Top 10 Display Advertising Columns Of 2014

There's a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and mobile are on the rise.

Chat with MarTechBot

ml_yir_display-1920

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days, developments that fueled the popularity of the following contributed columns.

In Marketing Land’s virtual pages in 2014, our expert columnists offered information and advice on everything from new ad formats to tag management to hyperlocal targeting, all to help marketers get a handle on the changing environment.

  1. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know by Peter Minnium. Published on 5/14/14. 2.7K social shares across all platforms.
  2. The Definitive Guide To The Digital Display Ad Ecosystem by Peter Minnium. Published on 10/29/14. 1.8K social shares across all platforms.
  3. WTF Is Tag Management? Do You Really Know, Or Just Think You Do? by Dax Hamman. Published on 2/28/14. 368 social shares across all platforms.
  4. How Hyperlocal Mobile Advertising Changes Everything by Ratko Vidakovic. Published on 10/18/14. 912 social shares across all platforms.
  5. The Sale After The Sale: The New Reality Of Selling Display Ads by James Moore. Published on 3/5/14. 264 social shares across all platforms.
  6. WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do? by Dax Hamman. Published on 1/31/14. 428 social shares across all platforms.
  7. Why Every Marketer Should Leverage Retargeting by Ratko Vidakovic. Published on 10/13/14. 2.2K social shares across all platforms.
  8. Get With The Programmatic: A Primer On Programmatic Advertising by Or Shani. Published on 8/22/14. 596 social shares across all platforms.
  9. The State Of Digital Marketing In 2015 by James Green. Published on 12/1/14. 1.8K social shares across all platforms.
  10. 8 Reasons Why Digital Advertising Works For Brands by Peter Minnium. Published on 11/26/14. 1.2K social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Get the must-read newsletter for marketers.