Apple’s “Introducing iPhone 7” spot was the most popular ad on YouTube in September, generating 15.9 million views.

Not only did Apple rank No. 1 on YouTube’s list of top 10 ads last month, it also had a spot at No. 5 — “iPhone 7 and iPhone 7 Plus in 107 seconds” — that earned the brand an additional 4.7 million views — giving Apple a combined 20.6 million views.

Supercell’s Clash Royale — a regular leader on YouTube’s ad leaderboard — saw a combined 16.5 million views, with three ads in the top 10: “Theme Song” at No. 3, “Enemies” at No. 6 and “Knife Fight” at No. 7.

September saw some newcomers as well, with AT&T, Clearsil and Best Fiends (a video game from Seriously) all making their debut on YouTube’s ad leaderboard.

According to YouTube’s data, September’s top 10 ads generated 1.6 million hours of watch time and a combined 75.1 million views.

YouTube’s Top 10 ads in September

1. Apple: Introducing iPhone 7 (15.9M views)

2. Amazon Echo: #JustAsk (12.6M views)

3. Clash Royale: Theme Song — Official TV Commercial (8.4M views)

4. Clearasil: Every High School Ever (8.3M views)

5. Apple: iPhone 7 and iPhone 7 Plus in 107 seconds (4.7M views)

6. Clash Royale: Enemies (4.4M views)

7. Clash Royale: Knife Fight (3.7M views)

8. AT&T: The Unseen | It Can Wait (3.3M views)

9. Lyft: Undercover Lyft with Demi Lovato (3.3M views)

10. Fiends: WARNING: Don’t Download Best Fiends! (3M views)

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.