Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers
Integration with Pinterest allows fashion retailer to offer customers the ability to browse according to their "color DNA."
Earlier this summer, Pinterest opened its platform to give developers the ability to integrate websites and apps with the popular social discovery network, launching with apparel site Polyvore and internet automation service IFTTT.
Today, the company announced its next platform integration, another shopping-focused partnership that leverages Pinterest’s popularity among fashion fans. Pinterest says people save more than 24 million fashion ideas every day on the network, and the latest integration comes in time for the end of New York Fashion Week and in advance of upcoming events in London, Milan and Paris.
The new feature, called Pinterest Palettes, from clothing and accessory retailer Topshop, enables customers to browse the company’s e-commerce site — or in the retailer’s NYC SoHo and London Oxford locations — using color schemes that are suggested by the Pins they have saved. Users who log into the Topshop site using their Pinterest credentials will be presented with palette options based on their “color DNA.” They can also browse palettes from boards specific to each fashion week.
“Each strip in a Pinterest Palette is generated using the dominant color of a Pin, and the full Palette is made up of the colors in a group of Pins saved to a specific board, or the Pinner’s full account,” Pinterest explained in statement. “There are more than 16 million color tone possibilities.”