Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010

Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for “significant Tweets” only, but moving forward, users will be able to view data on any query under the sun.

This technology was showcased last Fall with the partnership between Twitter and Topsy on “The Twitter Political Index.” The index showcased sentiment analysis over specific periods of time, something that the new Topsy functionality will include. Users will be able to see the specific number of Tweets on a topic as well as the overall sentiment (based on a score of 100).

All users have to do is input a query and look to the top of the results for the new Topsy data. The numbers and display will change according to the time period inputted as well. This means that users can differentiate the sentiment between the last hour and the last day for more accurate, real-time information.

One of the most impressive feats is that the data is pulled from every single Tweet since 2010 – roughly 300 billion plus Tweets (or 450 million Tweets a day) to provide marketers with a precise measurement/collection of Tweets. The platform update has taken over a year in the making and returns results in 3- 500 milliseconds.

From the search screen, users can also dive right into an upgraded analytics product as well. If users simply click on the analytics button, they’ll be delivered to a page that includes detailed keyword data on the given term. The graph will display the overall trends as well as accurate daily numbers of overall Tweets on a topic. If a user clicks on a day, the top Tweet will also be displayed. Using the compare bar, the term can be compared to up to two other terms as well.

In regard to the additional analytics, Topsy SVP of product, Jamie de Guerre, stated:

“With today’s updates, we’re offering a much deeper integration of search and analytics so our users can derive real insights from the data.”

Another boon for marketers is the ability to input boolean operators. Items like “AND” or “site:” can be included to pull a wide array of data. This gives users the ability to see  Tweets by site, Tweets by user, Tweets with/without keywords and much more. An advanced search exists to help guide those looking to input detailed queries.

The sentiment metric that Topsy provides is also rather advanced. Not only will users be able to see the overall score, but the score is tempered based around overall Twitter sentiment at the time. This means that Topsy will adjust the sentiment score based on the overall Twitter environment. So during holidays (when people are overly positive with updates) a score will accurately reflect the time period that a user is viewing for a more accurate reading.

The new Topsy should be launching for most terms today, but may potentially take a day or so to be fully rolled out across all terms. For more information head on over to Topsy and give it a whirl!

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.