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Tracking the ROI of organic search for B2B
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
I confess, I love marketing data. And charts. Lots and lots of charts!
Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends.
But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization reporting the data, but rather the type of measurement itself.
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