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Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

Janet Driscoll Miller on February 16, 2018 at 5:14 pm

I confess, I love marketing data. And charts. Lots and lots of charts!

Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends.

But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization reporting the data, but rather the type of measurement itself.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Janet Driscoll Miller

Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller.