Tru Optik leads consumer privacy initiative for OTT TV
The Connecticut-based firm has launched OptOut.TV, and about 40 other firms have signed on.
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads.
But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus of consumer privacy issues. Consumer Reports, for instance, reported this month about security vulnerabilities in Roku devices and Samsung smart TVs.
To get ahead of the demand for consumer privacy, OTT data provider Tru Optik has initiated its own privacy effort, called OptOut.TV.