Does trust matter more than growth? Salesforce’s Benioff thinks so.
In this age of diminishing trust, contributor Joe Hyland argues it's time for marketing leaders to shift their emphasis.
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s simply no other CEO out there who embodies the “race to $100M annual recurring revenue” zeitgeist more than Benioff.
So, when recent headlines from the World Economic Forum reported the Salesforce founder’s main talking point was that trust should be more important to a business than growth, it got my attention.
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