TV-watching viewer app TV Time launches an analytics platform
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.
Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts.
Now, the Santa Monica-based firm behind the app has taken the aggregated data from all those viewing choices and comments and made it available in a self-service platform called TVLytics.
CRO Carol Hanley told me that she was unaware of a competing app that similarly offers access to viewers’ preferences, comments and choices. Previously, she said, TV Time would assemble this data when required for customers — such as program producers, talent agencies or advertisers — but now it is being made available on a self-service platform.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.