TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television.
Now, TV measurement service TVSquared has announced a new partnership with LiveRamp.
For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital behaviors, working with more than 700 brands.
Let’s say Toyota runs a spot in the second ad break on NBC’s series, “This Is Us.” On a minute-by-minute basis, TVSquared is tracking the traffic to Toyota’s digital properties — such as its website, mobile website and app — and it can detect any spikes.
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