Get the most important digital marketing news each day.
Twitter: 60 Percent Of Users Access Via Mobile
Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices.
It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices.
Twitter shared the stat during a Twitter For Brands event on Thursday, and posted it on Twitter, too, of course:
60% of our 140 million active users access Twitter through mobile – up from 55%. #Twitter4Brands
— Twitter Advertising (@TwitterAds) June 7, 2012
Earlier this week, Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.
Twitter only began showing its ad products on mobile devices in late February.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.