New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID
Advertisers can also exclude existing customers from look-alike targeting campaigns.
Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns.
“The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton Lynn wrote in a blog post.
New also is the ability to create targeted lists based on mobile phone numbers of customers and iOS and Android mobile advertising IDs, “so you can create audiences of users with your apps installed or who express specific intent in your apps.”
Twitter also touted a new wrinkle for targeting similar audiences, look-alike-only targeting, which enables advertisers to exclude existing customers:
This lets you reach users who are most like your best existing customers, and is particularly useful for mobile app promotion campaigns to reach users similar to those who have already installed your app. To enable you to drive more efficient user acquisition, we’ve added the ability to exclude tailored audiences based on website visitors from campaigns using interest, keyword, TV and other tailored audiences.