• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Martech: Social

Twitter announces changes to improve users’ experiences

The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.

Robin Kurzer on June 13, 2018 at 3:20 pm
  • More

Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday.

“We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice president of product, said in the blog post. “It’ll be easier to find and follow the big events and stories you care about in your timeline, Notifications and Explore. Also, there’s a new look and feel for Moments showing everything you’d want to see.”

Twitter said it was responding to user feedback with the changes it’s making to Explore, Search, Notifications and Moments. Most will be rolled out in the coming weeks and months.

Explore

Twitter’s Explore feature will be organized by topic instead of content type.

Search

Starting today, users will see related news, events or stories at the top of their search results. They can dive deeper and find out more information and the latest discussion by tapping on those results.

Notifications

Twitter is expanding its “Happening now” feature, which allows sports fans to follow along with tweets about a game and get the score in one place. This feature will include tweets about breaking and personalized news surfaced to the top of a user’s timeline.

Twitter also plans to add to its breaking news notifications with alerts based on interests gleaned from your activity on Twitter.

Moments

Finally, users will navigate through Moments using a vertical swipe, versus the current horizontal swipe. The company is also adding additional timelines to Moments, including, it said, “a recap timeline showing Tweets you may have missed, another showing the latest, as well as top commentary when it’s available. If there’s a live video, you’ll see it there, too. You may have already noticed these changes for some sports games, but now you’ll start to see them for more news and events as well.”



About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Related Topics

Channel: Martech: SocialSocial Media MarketingTwitterTwitter: TimelineTwitter: User Interface

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok