• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Opinions expressed in this article are those of the sponsor.


Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s edition […]

Sponsored Content: aimClear on August 27, 2015 at 7:30 am
  • More
Targeting-Hot-House-Dog

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Lea Scudamore, Production Manager, throws you a bone to focus on the top dogs with Twitter.

Step 1: Geo-locate HQ

Since we are looking to target the higher-ups within a large corporation, start by tracking down and targeting the home city of headquarters.

August Targeting Hot House Location Image #1 resized to 800

Step 2: #Official Handles

Next, add followers of the company’s official handles, the PR team’s handles and the local store handle if available. Then, research the who’s who (via LinkedIn) at the company and research their Twitter handles.

Step 2 Followers-1

Step 3: Focus Financially

Not all followers of a brand in or around the HQ City are going to be decision makers. However, within Twitter, we can further zero in on the audience with their income. By utilizing Twitter’s “Limit targeting by excluding behaviors” feature (as shown below), add income levels of individuals earning less than $199,999. By excluding income, we’ve successfully isolated Twitter users earning $200+K and layered this targeting as a qualifier to our existing targeting.

August Targeting Hot House Negative Incomes Image #2 resized to 800

The end result is an audience of 5,000 people who make more than $200K, live in or near the city where the headquarters is based, and either follow one of the company’s handles or are targeted directly by their personal Twitter handles.

By combining location, handles and financials we’ve put the powerful C-Suite of top dogs into focus in three easy steps.

happy-targeting

About The Author

Sponsored Content: aimClear
aimClear® is a 4X Inc.500/5000 digital marketing agency dominant in audience targeting and customer acquisition. We build, track, and convert laser focused audience segments from introduction to conversion for our clients. We target, drive traffic from, track and sell our clients' products and services with merged big data social/search personas known as psychographics. Because aimClear also distributes to influencers for buzz, links and earned-media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display.

Channel: Social Media MarketingSponsored Content

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.