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Twitter broadens its AMP support to include analytics

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.

Amy Gesenhues on December 7, 2017 at 3:55 pm

Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics.

According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL to record the view, in addition to passing the query arguments from the original article redirect into the AMP run-time. This will allow publishers to receive the data using the amp-analytics component.

“Pings to your original article are annotated as coming from Twitter,” writes Twitter product manager Ben Ward, “So that you can better understand the origin of the traffic, and distinguish it from organic views of your pages.”

[Read the full article on Search Engine Land.]

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.