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Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics.
According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL to record the view, in addition to passing the query arguments from the original article redirect into the AMP run-time. This will allow publishers to receive the data using the amp-analytics component.
“Pings to your original article are annotated as coming from Twitter,” writes Twitter product manager Ben Ward, “So that you can better understand the origin of the traffic, and distinguish it from organic views of your pages.”