• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has […]

Martin Beck on April 15, 2014 at 12:08 pm
  • More
gnip

Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior.

The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has left it to a limited group of third-party companies, such as Gnip, to manage the organization and reselling of Twitter data. According to its SEC filing last year, Twitter made $47 million selling that data, about 10% of its total revenue.

Boulder, Colo,-based Gnip has had a lengthy and close relationship with Twitter. In Nov. 2010, it became the first company authorized to sell the full real-time Twitter stream, known as the Firehose. It also is working with the U.S. Library of Congress on the as-yet-not-released full archive of tweets.

Gnip also sells access to full feeds of data from Tumblr, Foursquare, WordPress, Discuss and other networks, and provides API access to Facebook, Instagram, Google+, YouTube, Bitly and others.

Twitter said the acquisition will help it provide better tools to understand the behavior of its users:

We believe Gnip has only begun to scratch the surface. Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter. We will continue making our data available to Gnip’s growing customer base. And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingTwitterTwitter: Statistics

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.