Twitter Drops Client Source Data By Stripping Out The “Via” Tag

In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client used to post a Tweet. Traditionally, users could view a Tweet on the web and look to the “via” tag to see how the Tweet was posted. The following shows the old view (above) and the new view (below):

This new changes helps to make the Twitter experience more uniform, as Tweets aren’t coming in from a variety of sources and devices. However, this will remove some visibility for the apps/clients that are being used. Traditionally, a user could click on the via button and be transported directly to the app that was used to post. Now, all Tweets will be created equally with no emphasis on methods of posting or links to apps.

TheNextWeb also pointed out that including the “via tag” was not required in the strict new display guidelines that were rumored to become rules soon, so these changes may be here to stay.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.