• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Twitter Jump Starts Shopping Experience With Product Pages & Collections

Twitter test offers brands and influencers dedicated pages for products and a Pinterest-like way to gather them all in one place.

Martin Beck on June 19, 2015 at 2:44 pm
  • More
twitter-bird-1920

Accelerating its efforts to become a e-commerce marketplace, Twitter today introduced two new ways for brands to display their wares on the social network.

The new features — product pages and Collections — will give businesses the opportunity to create another beachhead on the social network. The product pages are dedicated landing zones that include tweets about the product, user reviews, photos, videos, pricing and in some cases a buy button that allows people to make purchases without leaving Twitter.

Collections enable brands or high-profile curators to compile a group of product pages to give people a place to browse, an experience very similar to boards on Pinterest.

Twitter is calling the effort a test, but with 41 launch partners it’s more fully formed than the usual Twitter experiment. Among the launch partners are Target, the Disney Store, Nordstrom, Nike and influential users like Ellen DeGeneres, Michelle Phan, Steve Aoki and William Shatner. Twitter said it plans to expand its roster of curators over time.

target-twitter-collection

Some current examples:

  • Demi Lovato Demi’s Picks
  • HBO – Game of Thrones #GoT Fan Favorites
  • Nike LeBron Elite collection
  • Target Swim & Sun Ready
  • The Ellen Show Best of The Ellen Shop

Collections can be accessed from a link on user profiles on Twitter.com and from a button in the iOS and mobile apps. Within Collections, brands and influencers can gather pages about products and places that they want to feature.

Because Twitter’s buy button feature is still officially in limited testing and because some retailers likely prefer to handle their own transactions, not all items can be purchased directly from product pages; many include links to businesses e-commerce sites.

twitter-collections

Read more on Twitter’s blog post about the announcement. Also see our related post, Up Close With Twitter’s New Product Pages & Collections For Shopping.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingE-CommerceSocial Media MarketingTwitterTwitter: Shopping

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok