Twitter Zooms Back Up comScore Rankings, Gains 11 Million Unique Visitors In A Month
Twitter rises to 12th from 18th in comScore's list of leading media sites for desktop and mobile traffic.
Finally, some good news for Twitter.
The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore, its audience growth is booming in the United States. ComScore released its June rankings of US digital media properties today showing Twitter jumped from 18th to 12th, gaining 11 million unique visitors over comScore’s May results.
It’s Twitter’s highest position since last September, when the social communications network also checked in at 12th in the rankings that measure combined mobile and desktop traffic. In October, Twitter fell to 20th, losing about 36 million unique users because of a change in the way comScore measured syndicated traffic. Since then, Twitter had steadily gained ground before its big gain in June; according to comScore it had 115.7 million unique visitors in June.
Sites owned by Google maintained their lead in the comScore rankings with 241.8 million uniques. Facebook, Twitter’s biggest social competitor, was second at 213.8 million, down about half a million since the month before. The remainder of the top 10: Yahoo sites (209.5 million), Amazon sites (182.6), Microsoft sites (176.6), AOL (167.8), Mode Media (148.0), Apple (141.1), Comcast NBCUniversal (135.0) and CBS Interactive (131.6).
The timing of the news would appear to be good for Twitter, which will report its second quarter earnings after the market closes Tuesday. The company’s stock has taken a beating since it reported disappointing first quarter results in April. Twitter stock plunged 18% in a day and hasn’t recovered since, hovering just above $35 a share.