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Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
What marketers need to know from Twitter's Q4 2017 earnings.
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned.
But are things actually looking up for Twitter?
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