Twitter’s MoPub Launches Native Video Ads For Apps

Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub.

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself.

The video ad solution is currently in private beta.

Twitter announced native video ads through MoPub at its annual Flight developer conference in San Francisco on Wednesday. Check out Danny Sullivan’s liveblog coverage of Twitter CEO Jack Dorsey’s keynote at the conference.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.