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Twitter’s MoPub Launches Native Video Ads For Apps

Developers will be able to serve native video ads in their apps via MoPub Marketplace.

Ginny Marvin on October 21, 2015 at 2:51 pm

Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub.

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself.

Our native video solution empowers any developer to monetize with native video ads just like those on Twitter https://t.co/ywy3aqYyM4
— Twitter Flight (@Flight) October 21, 2015

The video ad solution is currently in private beta.

Twitter announced native video ads through MoPub at its annual Flight developer conference in San Francisco on Wednesday. Check out Danny Sullivan’s liveblog coverage of Twitter CEO Jack Dorsey’s keynote at the conference.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.