• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Twitter’s New Audio Cards Play Music & Podcasts In Your Mobile Timeline

Twitter announced a new audio experience for iOS and Android today, giving people one-tap access to listen to music, podcasts and other sonic content. The new feature — Audio Cards — is being launched in partnership with third-party streaming services, though only one — SoundCloud — was identified in the blog post announcing the rollout. […]

Martin Beck on October 16, 2014 at 6:33 pm
  • More
twitter-audio_card_blog

Twitter announced a new audio experience for iOS and Android today, giving people one-tap access to listen to music, podcasts and other sonic content.

The new feature — Audio Cards — is being launched in partnership with third-party streaming services, though only one — SoundCloud — was identified in the blog post announcing the rollout.

Make that two. About an hour after the original release, Twitter announced that the feature has also been activated for Apple’s iTunes, specifically for one track in iTunes, the first song on the Foo Fighters’ new album:

This next one's the first song on our new album! Listen here http://t.co/KVfURdxooT.

— Foo Fighters (@foofighters) October 16, 2014

Ultimately, Twitter said, Audio Cards will be enabled for a larger selection — but not all — songs on iTunes, and enable users to make purchases from the Apple store with a few taps.

Those interested in merely listening can now tap on their mobile devices hear the audio inline and can dock the Card to continue listening while they scroll through their Twitter timeline. (As you can see in the tweet above the Cards don’t display in embedded tweets, but they do display and play on the desktop in Twitter’s original Player Card.)

Currently, the Cards have been activated for a number of SoundCloud partners — including the White House, NASA, NPR, This American Life, BBC World Service, Cold Play and David Guetta — but eventually all SoundCloud links should work, Twitter said. “We’re just beginning to test the Audio Card,” a Twitter spokesperson wrote in an email, “and plan to make it available to more partners and creators in the future so that we can bring even more in-the-moment audio to millions of listeners on Twitter.”



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingSocial Media MarketingTwitter

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $149

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.