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Social Media Marketing

Twitter’s safety updates address user bans, abuse and safe search

Twitter's latest updates address the harassment concerns that have plagued users on the network over the past several years.

Tamar Weinberg on February 7, 2017 at 12:14 pm
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tanuha2001 / Shutterstock.com

tanuha2001 / Shutterstock.com

With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement today addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search results and collapsing low-quality (or abusive) tweets.

New Accounts

Twitter says it’s being proactive about identifying users whose accounts have been suspended, primarily as a result of abuse and harassment, to ensure that they will not recreate new accounts.

Safer Search

A “safe search” will be implemented to remove tweets that contain sensitive content or tweets that have been made by blocked/muted accounts. The objective is for search to be less cluttered with more relevant (and possibly more interesting) results.

Collapsing low quality tweets

While Twitter advocates toward free speech, they do acknowledge that low quality or abusive tweets detract from the positive user experience. By collapsing these tweets, only the most relevant responses are brought forward. This change will be gradually rolled out.

AE_TweetDetails_Final

 


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

Related Topics

Channel: Social Media MarketingSocial Media Marketing: SpamTwitter: Business IssuesTwitter: User Interface

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