Twitter’s Second Hashtag Page Promotes Euro 2012, Continues Twitter’s Move Into Media

Following the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship. It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right. With hashtag […]

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twitter-logo-2012-newFollowing the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship.

It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right.

With hashtag pages, Twitter uses a combination of algorithms and human editors that surface “the best and most relevant Tweets from commentators, broadcasters, journalists, players, former players” and others. Twitter is already where folks like this are creating a “second screen” experience, but it’s scattered and unorganized; the hashtag page aims to fix that. In the process, if Twitter does it correctly, the hashtag page becomes a media hub of sorts.

twitter-euro-hashtag-page

(click for larger screenshot)

There’s no money involved in the Euro 2012 hashtag page — it’s not an advertising product. This is Twitter stepping out on its own to curate the top content for soccer/football fans around the world. (Note, too, that Twitter has corrected earlier reports that the NASCAR hashtag page was an ad product; Twitter says it wasn’t, and was a separate conversation to the TV ads that Twitter ran during the Pocono 500 race that same day.)

If you’re a soccer/football fan, you can find the Euro 2012 hashtag page at twitter.com/#Euro2012.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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