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CMO Zone

Twix Leverages #TBT, Big Hair, Y2K, Dial-Up to Explain Why Twix Bites Weren’t Invented Sooner

Earlier this year, Twix launched a campaign for its Twix Bites which asked “Why didn’t we think of these years ago?” Two ads answered that question hilariously blaming the delay first on hairspray and then again on the Walkman. Working with BBDO New York, the brand has extended the campaign and is having a bit […]

Steve Hall on August 18, 2014 at 5:23 pm
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twix_bites_flat_top Earlier this year, Twix launched a campaign for its Twix Bites which asked “Why didn’t we think of these years ago?” Two ads answered that question hilariously blaming the delay first on hairspray and then again on the Walkman. Working with BBDO New York, the brand has extended the campaign and is having a bit of fun with Throwback Thursday, otherwise known as #TBT. The agency has created a series of :15 films that it’s releasing each Thursday across its social channels to the ride the #TBT wave across social media.

Post by Twix.

Focusing on the eighties and nineties, four initial videos have all kinds of fun with dial up, Y2K, virtual pets and flat top hairstyles. The campaign also includes print work with a poster that directs people to dial 1-800-Why-So-Long. When you call that number, you are asked to enter a year from 1980 to 2013. Once you do, you are given yet another reason why Twix Bites weren’t invented back then. If you make a mistake and dial the wrong year — as I first did — a guy comically blurts out, “Ph I wasn’t even born then, try again!”

1980 to 2013


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Channel: CMO ZoneCreative Of The DaySocial Media MarketingSocial Media Marketing: HashtagsVideo

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